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Holy Trinity of Pop Albums
Case Study

Holy Trinity of Pop Albums

Client: Pop Base  ·  Role: Director of Media & Content Strategy
Credits: Producer, Interview, Edit, Content Rollout Plan

Goal 1

Establish a video content franchise for one of the world's largest music fan hubs — one built to travel across award shows, album release campaigns, festivals, and even political elections.

Approach

  • Researched fan chatter and stan-specific language not yet reflected anywhere else on social media, tuned to a moment when speaking fluently to superfans matters.
  • Crafted a single question compelling enough to sell itself within two seconds.
  • Pinpointed artists and public figures that superfans could immediately learn more about or latch onto.

Result

25M+
views across X, Instagram, and TikTok for Pop Base

Goal 2

For Zara Larsson, capture her answer at Jingle Ball in December, right as her “Lush Life” dance began trending on TikTok and she started bringing fans up on stage. Zara was the right ask — she always lights up talking about Beyoncé, and mainstream audiences were still discovering her charisma at the time. Published Zara bringing a fan named Stephanie up on stage for a surprise death drop (dubbed it a “high-kick” to get the internet laughing) first, then followed days later with her holy trinity answer. The GIF from that moment is this page's grid thumbnail.

Approach

  • Flagged Jingle Ball as the key date for a Zara Larsson interview around her packed schedule, mapping a realistic timeline for a two-minute window.
  • Brought in a videographer to upgrade video quality and capture an isolated zoom on Zara, boosting clip performance across socials.
  • Coordinated the interview slot and carpet coverage around a surprise fan pop-up for her “Lush Life” dance during the live set.
  • Brought a photo of Beyoncé along, anticipating she'd likely name her in her holy trinity answer.

Result

10M+
views across X in under 72 hours
~21%
daily-stream growth for “Lush Life” on Spotify's Global 50 (1.9M → 2.3M, Dec 16–19)

One viral GIF and 20 million views total — the moment that became this page's thumbnail.