Keith Montena

creative strategist and content producer specializing in pop music, social strategy, and audience-first storytelling

Case Studies Strategy Work Set Capture
Take A Tour
Madonna at Club Confessions NYCView Live ↗
Sabrina Carpenter at CoachellaView Live ↗
ADÉLA Opening for Demi LovatoView Live ↗
Slayyyter at Grammy HouseView Live ↗
FKA Twigs at CoachellaView Live ↗
Slayyyter at CoachellaView Live ↗
Tate McRae — Miss Possessive TourView Live ↗
Dua Lipa — AftersView Live ↗
Artist Performance Clips
00 Holy Trinity of Pop Albums
Holy Trinity of Pop Albums
View Case ↗
 01 Lollapalooza
Lollapalooza
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 02 JADE 'THAT'S SHOWBIZ BABY' Release Campaign
JADE 'THAT'S SHOWBIZ BABY' Release Campaign
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 03 Grindr x Madonna Times Sq Pop-up
Grindr x Madonna Times Sq Pop-up
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 04 2025 Video Music Awards
2025 Video Music Awards
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 05 2026 Grammy Awards
2026 Grammy Awards
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 06 MAYHEM BALL Tour (Fan Content)
MAYHEM BALL Tour (Fan Content)
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 07 'The Life Of A Showgirl' (Fan Content)
'The Life Of A Showgirl' (Fan Content)
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 08 Coachella
Coachella
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 09 New York City's Mayoral Election: (Zohran Mamdani & AOC)
New York City's Mayoral Election: (Zohran Mamdani & AOC)
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 10 LadyLand Festival x PAPER Magazine
LadyLand Festival x PAPER Magazine
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 11 Luke Evans x Attitude Magazine
Luke Evans x Attitude Magazine
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Content Capture
Zara Larsson Finds Tate McRae Flag
Doechii Falls Down SlideView Live ↗
Zara Larsson — Lush Life DanceView Live ↗
Lady Gaga — Million Reasons