Grindr x Madonna Times Sq Pop-up

Client: Freddie · Role: Production

Production Planning

Goal 1

Coordinate production for Grindr's Times Square activation celebrating Madonna while delivering multiple social assets inside a tightly scheduled live event.

Approach

Worked directly with talent, creative director, and production team day-of shoot to align on deliverables, creative direction, and posting requirements.
Planned interview prompts, music selections, and production flow before filming began to maximize a limited production window.
Coordinated closely with the videographer throughout production to adapt creative in real time, capture sufficient coverage, and keep filming moving efficiently.

Live Production

Goal 2

With only fifteen minutes surrounding Madonna's surprise appearance on the Grindr bus, every shot needed to be captured in sequence while balancing talent, crowd movement, and brand visibility.

Approach

Sequenced priorities on shot list covering every required deliverable before filming began.
Structured production around the activation timeline to capture key brand moments and supporting footage before the reveal concluded.
Managed logistics, including waivers, consent forms, and post-production notes for the editing team.

Result

Delivered multiple social-first videos across Freddie and talent channels while supporting production for one of Grindr's largest live brand activations.