Grindr x Madonna Times Sq Pop-up

Client: Freddie · Role: Production

Goal 1

Create three engaging video clips with drag queens Jade Essence Hall and Nicki Doll for Freddie, surrounding Madonna fans as her surprise mounted in Times Square — shot inside a single 15-minute window ahead of the surprise while simultaneously grabbing a bulk of content with Grindr/Freddie signage in frame.

Approach

Aligned with the queens ahead of time on posting obligations and requirements for each video.
Prepped lyrics, songs, and quotes in advance so bits could land smoothly inside the 15-minute surprise window.
Assisted the videographer directly to keep every bit moving inside the tight window.

Goal 2

Verify every shot on the list was captured around the Grindr bus activation while filming was still running.

Approach

Built a shot list for photographers and videographers, mapping sequence and priority for every clip.
Isolated the filming sequence for the full 15 minutes by Grindr's bus.
Handed off notes to the videographer for edits, and managed waivers and signed consent forms for everyone appearing on-screen.