JADE 'THAT'S SHOWBIZ BABY' Release Campaign

Client: Pop Base · Role: Director of Media & Content Strategy

Credits: Producer, Interview, Edit, On-Site Capture, Content Rollout Plan

Goal 1

Develop original content and a capture series for JADE's “That's Showbiz Baby” release, targeting her existing fanbase directly while surfacing information to aid discovery — four interview clips in total posted across the promotional week.

Approach

Tracked JADE conversation following her debut album's release — her knowledge of past pop legends and lore, her fluency in stan humor and internet culture, and her high-gloss “showbiz” concept.
Split a five-minute filming window with her to hit all three of those points.
Found space away from the loud music and had lights and gear set up in under two minutes.

Goal 2

Capture standout performance moments, including her “FUFN” chant and tour announcement.

Approach

Built on JADE's online persona of understanding stans and digital language for a personalized stan shoutout.
Identified the key act for the Pop Base audience that would drive love for the first-ever week-long takeover.

Result

2.5M+

views for the Pop Base franchise

JADE named Blackout, Chromatica, and Ray of Light as her holy trinity, teased a Britney Spears “SAD” remix on “Angel of My Dreams,” and drew reactions from fans of Gaga, Madonna, Liza Minnelli, Britney Spears, and Janet Jackson.