Client: Pop Base · Role: Director of Media & Content Strategy
Credits: Producer, Interview, Editor, On-Site Capture, Content Rollout Plan
Goal
Develop frameworks for carpet interviews, on-site content capture, and posting cadence for videos across key wins and performances.
Approach
- Pinpointed every name with potential to walk Pop Base's carpet placement, with background ready for any moment.
- Brought in a videographer equipped for a fast-paced environment, sending footage to editors quickly alongside my own outreach.
- Captured key moments across wins and performances during the main show, self-publishing to Instagram/TikTok while coordinating a team of 6–8 Twitter admins through the night.
- Worked as fast as possible to stay ahead of the broadcast delay.
- Verified every silhouette, quote, and moment from artists matched the campaign's goals.
Result
250M+
views across all platforms — Pop Base's first-ever red carpet run
