Client: Pop Base · Role: Director of Media & Content Strategy
Project Overview
Produced real-time coverage of the 2026 Grammy Awards across the red carpet, Premiere Ceremony, and live broadcast, developing production and publishing frameworks designed to beat the broadcast delay while capturing the night's defining performances and award wins.
Goal
Balance red carpet capture, breaking award announcements, and live performance coverage while publishing in real time across multiple platforms before televised moments reached audiences.
Approach
- Split coverage across Premiere Ceremony categories, identifying awards music superfans would want first while the main telecast was still hours away.
- Built a production timeline around anticipated broadcast moments, positioning ahead of key performances and major award announcements to beat the live delay.
- Prioritized publishing by editorial importance, breaking major wins to X immediately while staggering Instagram and TikTok rollouts throughout the evening.
- Coordinated with editors throughout the broadcast to stay ahead of the television delay, allowing Pop Base to announce winners and publish performance moments as conversation unfolded online.
