New York City's Mayoral Election: (Zohran Mamdani & AOC)

Client: Pop Base · Role: Director of Media & Content Strategy

Project Overview

Expand Pop Base's music-first audience into civic and political coverage by interviewing Zohran Mamdani and Alexandria Ocasio-Cortez through the lens of internet culture, arts, and entertainment.

Goal

Introduce political conversations to a digital audience primarily interested in music and pop culture.

Approach

Built interview concepts around music, arts, and internet culture to create familiar entry points for the Pop Base audience.
Framed political conversations through subjects already driving online discussion rather than traditional policy interviews.
Continued coverage following the election, expanding conversations into sports and pop culture through recurring interview formats.

Result

5M+

views across Pop Base

Drew reactions from critics including Anthony Fantano while introducing Pop Base's audience to political conversations through music and cultural references.

The Beginning of a New Term

Speaking with Zohran Mamdani about the beginning of his term, FIFA, and his holy trinity ahead of his inauguration.