New York City's Mayoral Election: (Zohran Mamdani & AOC)

Client: Pop Base · Role: Director of Media & Content Strategy

Goal 1

Bring the reach of internet and pop-music culture to politics — interview Mayor Zohran Mamdani and Congresswoman Alexandria Ocasio-Cortez ahead of the election.

Approach

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Goal 2

Introduce politics to Twitter's biggest platform through issues that directly relate to the conversations the audience is already having, including arts and entertainment.

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Result

5M+

views across Pop Base

Drew reactions from critics like Anthony Fontano to Mamdani's music answers.

2Video coming soon

Goal 3

Post-win, interviewed Zohran again at Dar Ljbaja in Astoria — this time introducing sports to Pop Base's digital audience, anchored around his own holy trinity of pop singles. He included Kim Petras and Madonna.

Approach

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