Challenge
Develop a single, concise interview question that would generate entertaining, personality-driven responses reflecting New York City's queer nightlife and music culture while resonating with PAPER Magazine's audience.
Approach
- Researched the talent roster to develop a witty, repeatable interview format that worked equally well with performers and festival attendees.
- Developed a visual template and editing framework for rapid-turn social video, establishing a repeatable format for PAPER Magazine's event coverage where one hadn't been previously.
- Arrived on-site with only Meredith Marks confirmed, then secured additional interviews with Ladyfag, DJ Gigola, Hannah Diamond, and Sam Quealy, expanding the feature beyond its original scope.
- Produced, edited, and delivered the final video to PAPER Magazine within 24 hours.
