Coachella

Goal 2

Establish my own independent outlet, Vinyl Drop, for pop music — capturing key moments for stans across Coachella's pop sets all weekend, prioritizing breaking acts and stan-specific moments.

Approach

• Highlighted key artist sets throughout the weekend and fan chatter for the most exciting or anticipated songs on an artist's setlist.
• Got to sets early, or worked with venue teams, to secure the best vantage points for content capture.
• Prioritized artists based on who had the most active fanbases or was most likely to build momentum past Weekend One of the festival.

Result

Anchored by highlights from Sabrina Carpenter, Slayyyter, and FKA Twigs.