Client: Pop Base · Role: Director of Media & Content Strategy
Credits: Producer, Interview, Editor, On-Site Capture, Content Rollout Plan
Project Overview
Create fan-first interview concepts surrounding one of pop music's biggest album releases, translating online Swiftie conversation into accessible street interviews that encouraged both dedicated fans and casual listeners to participate.
Goal
Develop interview prompts that reflected conversations fans were already having while creating accessible entry points for newer listeners.
Approach
- Reviewed lyrics, liner notes, and early fan discussion immediately after release to identify prompts both die-hard Swifties and casual listeners were already debating.
- Targeted fans outside first-day AMC screenings, capturing reactions while excitement around the album was still unfolding.
- Designed prompts that encouraged fans to reinterpret Taylor Swift's catalog rather than simply rank songs.
- Edited content using the album's visual identity to immediately signal the release and hook viewers unfamiliar with the conversation.
