Client: Pop Base · Role: Director of Media & Content Strategy
Credits: Producer, Interview, Editor, On-Site Capture, Content Rollout Plan
Goal
Create fun prompts to engage Swifties and casual pop followers for one of pop music's biggest releases of all time — including “explain the lyric,” “what's the sister album of The Life Of A Showgirl,” and a release-day top three.
Approach
- Reviewed the album's lyrics and liner notes as soon as possible to pull lines that both die-hard Swifties and casual pop fans were already dissecting.
- Targeted die-hard fans at AMC locations for the album's first showings, catching them off the high of the release as they headed to and from “The Fate of Ophelia” screenings.
- Engaged fans to think critically about Taylor Swift's catalog.
- Edited using the album's color scheme to hook viewers unfamiliar with the brand.
