01
Pop Base (@PopBase)
Jul 2024 – Mar 2026
Director of Media & Content Strategy · Prev. Strategy/Ops Manager
Jul 2024 — 1.6M
Mar 2026 — 2.7M
+68.7%
Follower growth in 18 months
30B+
Annual impressions across X in 2025
40M+
Views across tours & live performances in 2025
500K
Follower growth on X in 2025 alone
Social & Brand Strategy
- Directed content strategy across X, Instagram, TikTok, Bluesky, and newsletter, generating 30B+ annual impressions and 500K follower growth on X in 2025.
- Built repeatable social media templates and frameworks for music news, segments, artist interviews, tours, festivals, and award shows, bringing cultural moments to new audiences.
- Created pitch decks, one-sheets, and strategic proposals to sell creative concepts across artist marketing and press teams, brand partners, and major music festivals and award shows.
- Rebuilt Instagram strategy through new editorial standards, video formats, and publishing workflows that balanced breaking news with sustained audience growth.
Original Interview & Content Formats
- Created recurring social franchises including “Holy Trinity of Pop Albums,” producing conversations with artists including Zara Larsson, JADE, and Maren Morris, and public figures including Alexandria Ocasio-Cortez and Mayor Zohran Mamdani.
- Wrote and curated “This Week In Pop Culture History,” a recurring social series revisiting defining pop-culture moments for a new generation of fans.
Live Events, Coverage Systems & Production
- Produced on-site coverage across VMAs, Grammys, Lollapalooza, and ACL, leading artist outreach, question development, filming, editing, and post-production.
- Captured defining live moments across tours for Sabrina Carpenter, Lady Gaga, Dua Lipa, Tate McRae, and Doechii, prioritizing fan moments and cultural conversation.
- Built repeatable coverage-method systems for live events across editors, generating 40M+ views across tours and live performances in 2025.
Artist & Industry Relations
- Led artist outreach with publicists, management, label teams, and partners including Spotify, iHeartRadio, C3 Presents, PATRÓN, The Recording Academy, Live Nation, and Instagram, while supporting talent including Zara Larsson, JADE, Tate McRae, and Dua Lipa, and political figures including Congresswoman AOC and Mayor Zohran Mamdani.
02
Vinyl Drop
Freelance / Independent
Independent Outlet — Producing artist interviews, live performance coverage, and original content formats across festivals, tours, and album campaigns, launching Vinyl Drop to 10M+ views in its first month.
Grindr x Madonna
- Led on-site production for photographers and videographers for Grindr x Madonna's surprise Times Square activation, coordinating talent, production, and video delivery featuring Nicki Doll and Jada Essence Hall.
Paper Magazine & Us Weekly
- Brainstormed music and talent-led social video interviews for Paper Magazine and Us Weekly surrounding Coachella and LadyLand Festival, in charge of production and final edit.